Post by which varies according to on Oct 26, 2023 1:05:30 GMT -5
In the advertising sector, there is no shortage of different methods of remuneration for agency or professional services. It can be done on a commission basis, according to the results, for a one-off piece or for a Monthly Fee . The latter is one of the most common forms of contract in the area, but sometimes it seems like there are so many variables that you are left wondering whether you are charging the right amount.
The monthly fee is a contract in which the agency defines the fixed rate that the client must pay per month for the time established in the contract. It's a single price for a set of typical advertising services, what the agency sells and what the client wants.
As any professional in the field knows, advertising actions asia phone number list have greater effects on long-term work. Loose strategies made by several agencies do not have nearly the same power to coordinate all of a company's communication from one end to the other.
Signing a contract with a monthly fee is ideal for extensive work at this level. This way, you guarantee that you will be paid appropriately while your client gains the security of a complete service. But, with so much information to consider, how can you define an honest value? Stay with us and we will help you know what to take into account so you never make a mistake in this calculation.
Read more: Should I invest in a system for my promotion and events company?
Customer expectations and needs
Each company has a specific need, so the monthly fee must be established according to each negotiation . Talking to the client and understanding what they expect from the agency is essential to defining the terms of the contract.
Hold meetings to find out what the customer wants. In addition to listening to him, ask questions and raise scenarios to ensure he hasn't forgotten anything. Also talk about what your agency can provide and how the advertising strategy will be put together. Also make clear all the points of the contract, such as services provided, limits or even extras.
Ask any questions to ensure that no points are left out that need to be added later. A good conversation is essential to know what is being asked, without misunderstandings. This way you avoid having to add work later, overloading employees or causing the customer to be dissatisfied with what was delivered.
DOWNLOAD NOW FREE E-BOOK: Customer Success for Advertising Agencies.
The type of monthly fee
While monthly fee is a very flexible type of remuneration , there are some subtypes that help guide the contract and price.
The first is the fixed monthly fee , which is more basic, which only includes a fixed amount per month for a certain amount of activities. Both the service and payment are fixed, with no additional fees, so everything in the contract must be exactly right.
The second is the monthly fee with job additional . In addition to the programmed value, there is the possibility of including services (jobs) outside for a separate price. This modality allows you to create occasional campaigns outside the contract, without having to completely renegotiate the monthly fee.
Finally, we have the monthly fee with extra commission . Here the agency is responsible for third parties, such as graphics, telemarketing and rental of spaces for events. These types of expenses are not normally included in the standard contract. As this is another task, the agency receives a percentage for the agency. It's more income for you and less responsibility for the customer.
The monthly fee is a contract in which the agency defines the fixed rate that the client must pay per month for the time established in the contract. It's a single price for a set of typical advertising services, what the agency sells and what the client wants.
As any professional in the field knows, advertising actions asia phone number list have greater effects on long-term work. Loose strategies made by several agencies do not have nearly the same power to coordinate all of a company's communication from one end to the other.
Signing a contract with a monthly fee is ideal for extensive work at this level. This way, you guarantee that you will be paid appropriately while your client gains the security of a complete service. But, with so much information to consider, how can you define an honest value? Stay with us and we will help you know what to take into account so you never make a mistake in this calculation.
Read more: Should I invest in a system for my promotion and events company?
Customer expectations and needs
Each company has a specific need, so the monthly fee must be established according to each negotiation . Talking to the client and understanding what they expect from the agency is essential to defining the terms of the contract.
Hold meetings to find out what the customer wants. In addition to listening to him, ask questions and raise scenarios to ensure he hasn't forgotten anything. Also talk about what your agency can provide and how the advertising strategy will be put together. Also make clear all the points of the contract, such as services provided, limits or even extras.
Ask any questions to ensure that no points are left out that need to be added later. A good conversation is essential to know what is being asked, without misunderstandings. This way you avoid having to add work later, overloading employees or causing the customer to be dissatisfied with what was delivered.
DOWNLOAD NOW FREE E-BOOK: Customer Success for Advertising Agencies.
The type of monthly fee
While monthly fee is a very flexible type of remuneration , there are some subtypes that help guide the contract and price.
The first is the fixed monthly fee , which is more basic, which only includes a fixed amount per month for a certain amount of activities. Both the service and payment are fixed, with no additional fees, so everything in the contract must be exactly right.
The second is the monthly fee with job additional . In addition to the programmed value, there is the possibility of including services (jobs) outside for a separate price. This modality allows you to create occasional campaigns outside the contract, without having to completely renegotiate the monthly fee.
Finally, we have the monthly fee with extra commission . Here the agency is responsible for third parties, such as graphics, telemarketing and rental of spaces for events. These types of expenses are not normally included in the standard contract. As this is another task, the agency receives a percentage for the agency. It's more income for you and less responsibility for the customer.